Welcome to ClearDATA’s brand color guide.

Our core palette is designed to reflect clarity, trust, and innovation, with carefully chosen colors that represent our brand identity. We’ve also introduced two new accent colors—coral and lilac—to add a fresh, modern touch when used sparingly.

Explore the full color specifications and usage guidelines below to ensure consistency and impact across all designs.

Yellow/Gold

Primary Color and First Accent Choice

Do not use for writing on a white background – #FED925

Teal

Second primary color and first accent color

#3BBAC6

Coral

Accent color if a third accent is needed

Use Sparingly – #F66B6B

Lilac

Accent color to be used if fourth color is needed.

Use Sparingly — #A473C9

Subtle Gray

Use for copy call outs and subtle backgrounds

#F7F7F7

Black

#000000

White

#FFFFFF

Color Usage Guidelines

  • Use teal for 60% of the design elements (e.g., backgrounds and headers).
  • Utilize yellow/gold for 25% to highlight secondary aspects.
  • Apply coral and lilac for 15% as supporting accents or subtle details.
  • Note: Adjust these proportions depending on the platform requirements but retain consistency in usage.